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The Power Struggle For CNN Reveals How Broken US Media Has Become.

This past Thursday night, amid swirling speculation about an incident at Brown University, CNN’s Kaitlan Collins used social media, highlighting the uncertainty and guiding the public to her network’s 9pm newscast.

Although CNN is certainly not a flawless news source, her statement rang true for numerous observers. It stands as one of the broadcasters where one can locate reality-based and generally reliable reporting – particularly during fast-moving events like the one developing in the vicinity of a New Hampshire storage facility.

A Precarious Situation Amid a Corporate Struggle

However CNN, now 45 years old, finds itself in a uncertain situation as two giant media conglomerates battle over ownership of its parent company, Warner Bros Discovery.

No matter the result, the future of CNN has been drawn into a high-stakes game of corporate ownership, rather than as a question of what benefits the information-seeking public.

“This represents another instance of the deep structural problems with origins in many years of governmental choices,” stated Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Penn.

The debate about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a more important point.

“It is often framed as a financial tale with powerful individuals as the central actors, but there is very little discussion of the public interest,” Pickard added.

The Complicating Element: The Former President

This situation is complicated by Donald Trump’s views about a network he has frequently denounced as perhaps his primary “fake news” foe.

Think back to the cries of “CNN sucks!” at Trump's rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now asserts that CNN needs new ownership. This can be interpreted as ownership that will protect him from journalistic oversight. That is one reason why he seems to favor Paramount Skydance, which has made a aggressive takeover attempt.

There is a basis to like that suitor more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently appointed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the lead editor of that storied news network.

A Future of Continued Uncertainty

Notably, if Netflix prevails, CNN and other cable outlets would first be carved out into a standalone company. That would be a welcome development to many at the network, but it’s hardly a secure position. That structure could set up CNN for a future sale. The cycle continues.

If you ask Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance recently argued that competition laws should prohibit both deals.

“Both acquisition attempts would be detrimental to the country, and both should be contested by anti-trust authorities,” Wu argued.

The Bigger Problem and a Path Forward

No matter the outcome regarding CNN, the bigger problem endures.

“Our current system is a highly structure that undermines democracy, but we ought not succumb to learned helplessness,” Pickard noted. Government actions – dating back to the 1930s and 1940s – helped to build this overly commercial monster, and different policy decisions can tackle it.

Is this likely in an era where the top communications regulator refuses to acknowledge that the agency is independent? Change is highly improbable now, but that should not imply it will be impossible forever.

Initiatives that bolster independent news organizations, reinforce local journalism, fund public media, and outlaw the accumulation of media power in very few hands are within reach – they are essential for a functioning democracy.

When it comes to media ownership, size does not equal quality. And news organizations including CNN shouldn’t be pawns in the most recent corporate chess match.

Written by

Angela Kelley

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.

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