TikTok is introducing a updated setting that enables them to cut down on the amount of AI-made media appearing in their feeds. This move comes as the service disclosed that it now features in excess of 1 bn AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a global rollout. This development aligns with a increase in AI-generated material, spurred by new AI video creators.
The Broader AI Trend
It has been noted that nearly one in 10 of the fastest-growing content creators on a competing service only show AI-generated videos. A large amount of this material is deemed mass-produced AI material, a term for substandard, mass-produced content that is often nonsensical or surreal.
Our research shows that many people appreciate content created using AI tools, from digital art to educational videos, and we intend to offer the community the power to adjust the amount of that, according to their own choices,” commented a company executive.
AI on the Platform
The platform announced that there are presently 1.3bn videos on its network identified as AI-generated. In total, over 100 mn videos are uploaded to the platform daily, making clips made by AI a limited part of its total content library.
User Control Features
Viewers will be in a position to decrease or raise the volume of AI-generated videos they view by accessing the topic control setting in the application and selecting “AI-generated content”. Further subjects that can already be adjusted under the tool encompass current affairs, fashion, cosmetics, and movement.
Platform Guidelines
The platform’s rules oblige creators to tag “realistic” artificially created content, and it bans harmful deepfakes of well-known individuals or emergencies. Any realistic AI video that is unmarked can be removed under its user guidelines.
In addition, the app will henceforth add an “AI-made” tag to content produced via its proprietary AI systems, or detected by an cross-platform project for recognizing AI-generated material. This step is designed to deter users from trying to evade the disclosure requirement.
Educational Initiatives
The company is also introducing a $2m awareness program for professionals and institutions to develop educational content about ethical AI use. This project will benefit charitable organizations focused on teaching programming and robotics.
Platform Protection
The video-sharing app has supported its moderation strategy, following debate over plans to cut jobs for numerous review team members in Britain. The company is expected to reduce 439 jobs in its trust and safety team in its British office, with worker representatives and online safety experts raising concerns that humans are being replaced by automated systems.
A company official clarified that people-led review would continue to be important, but AI can shield workers by eliminating the most graphic content prior to it has to be seen by staff. The company stated a notable drop in explicit and harmful content seen by content reviewers over the previous year due to reliance on its automated systems.
It is vital to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to limit contact with harmful content as swiftly, which is why a lot of the machine support is really helping us process content quickly.”
